Introduction
LinkedIn is not just a job search platform; it has become a learning space where professionals share their experiences, failures, and growth stories. On this platform, company founders actively share their journeys, business decisions, hiring updates, and leadership lessons.
If you are only following job posts, then you are missing an important part of LinkedIn. By following company founders, you gain real-world insights that you cannot find in books or courses. It helps you understand how industries work, how companies grow, and how leaders think.
In this article, we are going to understand why following company founders is important for your career and how this habit will make you a better professional.
Why You Should Follow Company Founders on LinkedIn?
1. Founders Share Real Business & Career Insights
The content shared by company founders is not only limited to motivational quotes. They openly discuss their real business experiences, decision-making processes, failures, and challenges. These insights are very different from textbooks or online courses because they are based on ground reality.
Founders mostly share what mistakes they made, what they learned, and how they grew their business. It helps professionals and students understand how careers and businesses work in the real world. If you are doing career planning, then founders’ posts help you develop long-term thinking and a problem-solving mindset.
2. Early Access to Hiring & Opportunity Signals
Many founders post directly on LinkedIn when there is hiring in their company. Sometimes, these opportunities are shared first on LinkedIn before being posted on any job portals. If you follow founders, then you get early signals that companies want to grow and are open to new roles.
Apart from this, founders also post about internships, freelance projects, collaborations, and referrals. People who follow and engage with their posts regularly have more chances to get noticed. This is especially very useful for freshers, freelancers, and career switchers because they get noticed before the competition.
3. Understanding Company Culture Before Applying
Understanding the culture of a company from the “About Us” page is difficult, but you can get a clear idea of the real values, work ethics, and leadership style of a company through LinkedIn posts. When founders write about their team, work environment, challenges, or achievements, their thinking and priorities are reflected clearly.
Through this, candidates can understand the culture of a company before applying. If you understand the company culture early, then you can make better decisions and save yourself from dissatisfaction in the future. That is why following founders is important for choosing the right workplace.
4. Learning Industry Trends Directly from Decision-Makers
To understand industry trends, we mostly depend on news articles, blogs, or influencers, but company founders are the decision-makers who experience market changes directly. When founders write about industry trends, new technologies, or future plans on LinkedIn, that information is more practical and reliable.
Founders talk about market changes, skills that will be important in the future, and the direction in which companies are moving. Through this, professionals get clarity on how they should update their skills and in which areas there are high-growth opportunities. If you learn industry trends directly from leaders, then you can avoid outdated knowledge and make your career decisions more confidently.
5. Inspiration & Motivation from Real Journeys
Success stories of founders can feel glamorous, but on LinkedIn, they usually talk about struggles, failures, and rejections. These stories teach you real-life lessons. When you see that successful founders have also faced doubt, stress, and failure, your own challenges start to feel more manageable.
These real journeys are especially inspiring for freshers and career switchers because they get to know that growth is not an overnight process. The experiences of founders help you develop patience, consistency, and resilience, which are very important for long-term career success.
6. Better Networking & Visibility
On LinkedIn, following founders is not only a passive activity. If you comment thoughtfully on their posts and maintain meaningful engagement, then you get noticed by them and their network. It is a natural and respectful way of networking without directly asking for jobs or favors.
When founders notice your comments, your professional visibility improves, which can open doors to conversations, collaborations, or opportunities in the future. Consistent and value-driven engagement establishes you as a serious and credible professional on LinkedIn, which benefits you in the long run.
7. Learning How Leaders Think & Communicate
Company founders regularly share how they make decisions, handle challenges, and communicate with teams and stakeholders through their content. You learn how to explain complex ideas in simple words. This habit improves your professional communication and thinking.
8. Founders as Mentors
Getting a direct mentor is not possible for everyone, but you can take free mentorship through the LinkedIn posts of founders. They openly share their experiences, mistakes, and learnings. If you follow them regularly, you can apply their lessons in your career journey without personal guidance.
How to Follow Founders the Right Way?
Follow founders from companies you admire
Do not follow only popular or random founders; follow those whose companies’ vision and work culture inspire you. Through this, you will gain relevant learning and insights.
Read, don’t just scroll
Do not only scroll through the posts of founders; read and understand carefully what lessons they have shared. Take notes or save ideas for your learning. This habit develops practical knowledge.
Engage with value-driven comments
Do not comment with general lines such as “Nice post” or any emoji. Do thoughtful and insightful comments that make discussions meaningful. It builds visibility and credibility for founders and your network.
Avoid asking for jobs in comments
The goal of comments should be networking and learning, not demanding a job. If you share value consistently and engage, opportunities naturally increase in the future.
Read more about LinkedIn in details through our guide.
Conclusion
Following company founders on LinkedIn is more than just keeping up with posts—it’s about learning, growth, and opportunity. They share real-world business insights, industry trends, and personal journeys that can guide your career decisions. By engaging thoughtfully, observing company culture, and applying their lessons, you can develop a leadership mindset, expand your network, and stay ahead in your field.
In short, following founder turns your LinkedIn feed into a daily source of mentorship, inspiration, and professional growth. Choose leaders, not noise, and let their experiences shape your career path.
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